Projects

Projects

Better Out Than In, is an AFL players-led campaign and digital intervention aimed at Australian males aged 30 to 64 years – to shift the conversation about men’s depression and anxiety from one of shame, stigma and secrecy to one of openness, acceptance and hope.

By predominantly utilising videos, Better Out Than In strives to re-frame the behavioural and attitudinal trends that contribute to silent suffering by challenging personal and community thoughts and actions, geared towards the normalisation of help seeking, sharing and support. Based on the premise that sharing and hearing real-life stories about depression and anxiety and seeking help for this is one of the most powerful ways to reducing self-stigma in communities of men.

Snap shot:

  •        Live campaign currently hosts 10 x 4 minute videos with varying participants from construction workers to AFL coaches, current and ex-AFL players
  •        A particular focus on men’s experiences during the inevitable transitions of their lives
  •        Partnered with the AFL Coaches Association and Mates In Construction (MIC), who are the leading national training providers within the construction industry
  •        Promotes normalisation and acceptance of depression and, more broadly, mental illness
  •        Reframes hyper-masculine stereotypes
  •        Geared towards the normalisation of help seeking, sharing and support
  •        Online tips and tricks to managing your mental health and those around you

You can find more information at:

www.betteroutthanin.com.au

Instagram: @betteroutthanin

Twitter: @betteroutthanin

Imagine if you trained your mind like your do your body.

Some of Australia’s top AFL players, including Daniel Menzel (Geelong), Michael Walters (Fremantle) and Ed Curnow (Carlton), have thrown their support behind an innovative new campaign and smartphone app focused on building wellbeing and resilience.

The MindMax app, available now for free public download, combines the personal experience of AFL footballers alongside bite-sized training sessions, games and social interaction to help users build, strengthen and maintain healthy and fit minds.

Funded by the Movember Foundation and developed by AFL Players’ Association in partnership with Queensland University of Technology, the app draws on expert knowledge, scientific research and AFL player experience. MindMax is aimed at young Australians aged 18 to 30 years and based on the premise that “fit minds kick goals”.

With three million Australians currently living with depression or anxiety, a different approach is needed to build healthy and resilient minds – with a particular focus on 18-30 year old males. MindMax is an app that can be accessed by anyone, but has been specifically designed to resonate strongly with young Aussie men. Aimed at encouraging users to take action when it comes to their mental health and wellbeing, the MindMax app incorporates the power of sport, video games and wellbeing science to start conversations that shift attitudes and behaviours towards a more proactive approach for better mental health and wellbeing.

MindMax spokesperson and clinical psychologist Dr Jo Mitchell said conversations are too often driven by alleviating mental illness, rather than building mental fitness.

“MindMax is shifting the lense to create a happier, more resilient and fitter community who know how to flourish in life, not just survive. We believe that current treatment and prevention strategies are not enough on their own. We need to actively promote ways to build healthy, happy minds so people are more resilient from the outset,” said Dr Mitchell.

“The MindMax app acknowledges that technology plays a key role in modern life, and we can harness its power to positively enrich our minds.” added Dr Mitchell.

Geelong Cats player Dan Menzel overcame career-threatening injuries after four knee reconstructions and got involved as a MindMax Ambassador to help share what he’s learnt through his physical and mental battles with injuries.

“My football career hasn’t exactly been smooth-sailing and one thing I’ve learnt through spending a lot of time in physical rehabilitation is that our minds, just like our bodies, require regular training and can always be improved,” said Menzel.

The MindMax app is available now and can be downloaded for free from the iTunes or Google+ app stores.