Every time Levi Casboult runs out for Carlton it means a lot to him. But this Saturday’s game, against Adelaide at the MCG, has a little more on the line.

It’s nothing to do with the Blues’ sluggish start to the season. Nor is it about personal ambition for the powerful forward.

Casboult and his Carlton teammate Cameron Wood are ambassadors for the Jodi Lee Foundation, which raises bowel cancer awareness.

Nick Lee established the foundation in 2010 after his wife and mother of his two young children, Jodi, passed away from the disease at 41 years of age.

For the third consecutive year the Blues will partner with foundation and encourage people to raise awareness by using #iknowsome1 on Twitter and Instagram.

The foundation – and awareness of the disease – has become important to Casboult after a recent diagnosis in his family.

“My uncle was diagnosed with bowel cancer last year and thankfully it’s a good news story for us, but anything I can do to help, I love to get involved,” he said on Tuesday after all Carlton players were addressed by the organisation’s founder Nick Lee at Ikon Park.

It’s estimated 17,000 Australians will be diagnosed with bowel cancer this year alone. It is also Australia’s second biggest cancer killer, claiming 5,000 lives each year.

On the field, meanwhile, Casboult says he is growing in confidence as his goalkicking improves thanks to specialist coach Sav Rocca.

Rocca, who sits 13th on the list of VFL-AFL goalkickers, was brought in by the Blues in early April to help Casboult fix his wayward kicking, and the 25-year-old is starting to see results.

Casboult had kicked 7.3 from set shots going in to Friday night’s clash against the Sydney Swans, and he finished with 2.0, both set shots from just inside 50m.

“My goalkicking has been very inconsistent and a talking point for a lot of people,” Casboult said.

“Sav’s come in and simplified things.

“I’m kicking straighter so that helps with confidence. I think most people play on confidence.

“A lot of it’s my technique not being 100 per cent, so I’m trying to fix that at training and it’s just about repetition so in a game I don’t go back to my bad technique.”