The AFLPA’s role
Accreditation, Development and Regulation
The AFL Players’ Association (AFLPA) is the sole body responsible for the accreditation, development and regulation of player agents. Importantly, as per the AFL/AFLPA Collective Bargaining Agreement, the negotiation of a playing contract with an AFL Club can only be performed by the player, their parent or legal guardian or a player agent accredited by the AFLPA.
Accredited Agents Board
The AFL Players’ Association Agent Accreditation Board (AAB) meets on a quarterly basis and is responsible for governing the conduct of player agents, establishing and administering the accreditation system and establishing a system for improving the quality, competence and professionalism of all player agents.
The AAB is made up of the following representatives:
Megan Comerford – Head of Legal, AFL Players’ Association (Chairperson)
Tom Petroro – Accredited Agent, TLA
Paul Connors – Accredited Agent, Connors Sports Management
Peter Lenton – Accredited Agent, Kapital Sports
Braham Dabscheck – Senior Fellow, University of Melbourne
David Grossman – Head of Clubs – AFL
Ken Wood – Independent
Paul Hamilton – NAB League Manager – Metro
Tom McDonald – Current player, Melbourne Football Club
Michael Hazell – Principal, M+K Lawyers
Agent regulations and Code of Conduct
As the body representing the collective professional interests of AFL Players, the AFL Players’ Association seeks to ensure that competent and ethical individuals represent its members.
To help ensure this, the AFL Players’ Association manages a compulsory accreditation process along with the enforcement of regulations that govern the conduct of all player agents. A copy of the regulations can be found below, along with a copy of the Standard Player Agent Agreement, a standardised document outlining the relationships between the player and his agent.
Standard Player Agent Agreement
The Standard Player Agent Agreement is a standardised document outlining the relationship between the player and his agent. This is the only contract that an accredited agent can use to sign with a player.
Accredited Agents list
The following is a list of player agents that are currently accredited with the AFLPA for the 2023-2024 accreditation period. Clubs may only negotiate a playing contract with a player, his parent / guardian or an AFL Players’ Association Accredited Agent.
Victoria
Kristian Whipp (AFL)
Kristian Whipp
Athletes Authority Sports Management
M: 0402 196 674
E: kristian.whipp@athletesauthority.com.au
www.athletesauthority.com.au/sports-management
Steve Palmer (AFL & AFLW)
Steve Palmer
Atlas Sports and Media
M: 0419 226 628
E: steve@atlascounsel.com.au
www.atlassportsandmedia.com.au
Liam Pickering (AFL)
James Pitcher (AFL & AFLW)
James Pitcher
Bravo Management
M: 0417 744 882
E: james@bravotalentmgmt.com
www.bravotalentmgmt.com
Jarryd Browne (AFL)
Jarryd Browne
Browne Sports Management
M: 0419 618 974
E: jarryd@brownesportsmanagement.com.au
www.brownesportsmanagement.com.au
Colin Young (AFL & AFLW)
Colin Young
Young Guns Sports Management
M: 0456 272 727
E: colin@csports.com.au
www.csports.com.au
Dylan Smith (AFL)
Dylan Smith
Centimeter Perfect
M: 0427 239 526
E: ds@centimeterperfect.com.au
www.centimeterperfect.com.au
Noah Amery (AFL & AFLW)
Noah Amery
Centimeter Perfect
M: 0476 409 014
E: na@cp.football
www.centimeterperfect.com.au
Paul Connors (AFL)
Paul Connors
Connors Sports Management Pty Ltd
P: 03 9572 1600
E: paulc@connorssports.com.au
www.connorssports.com.au
Robbie D’Orazio (AFL)
Robbie D’Orazio
Connors Sports Management Pty Ltd
P: 03 9572 1600
E: robbie@connorssports.com.au
Nick Gieschen (AFL)
Nick Gieschen
Connors Sports Management Pty Ltd
P: 03 9572 1600
E: nick@connorssports.com.au
www.connorssports.com.au
Jayden Gerrand (AFL & AFLW)
Jayden Gerrand
Djinda Sports
M: 0422 597 243
E: jgerrand@djindasports.com
Michael Oakes (AFL & AFLW)
Michael Oakes
Elevation Sports Agency
M: 0474 117 791
E: moakes@elevationsports.com.au
www.elevationsports.com.au
Jake Martin (AFL & AFLW)
Jake Martin
Elevation Sports Agency
M: 0466 113 532
E: jake@elevationsports.com.au
www.elevationsports.com.au
James Murch (AFL)
James Murch
Estrella Sports Management
M: 0401 276 219
E: jmurch@estrellasports.com.au
www.estrellasports.com.au
Annabel Burge (AFL)
Annabel Burge
Hemisphere Management Group
M: 0408 866 200
E: annabel@hemispheremg.com
www.hemispheremg.com
Alex McDonald (AFL)
Alex McDonald
Hemisphere Management Group
M: 0408 866 200
E: alex@hemispheremg.com
www.hemispheremg.com
Anthony Panozzo (AFL)
Anthony Panozzo
Hemisphere Management Group
M: 0408 866 200
E: anthony@hemispheremg.com
www.hemispheremg.com
Julian Petracca (AFL)
Julian Petracca
Hemisphere Management Group
M: 0408 866 200
E: julian@hemispheremg.com
www.hemispheremg.com
David Trotter (AFL)
David Trotter
Hemisphere Management Group
M: 0408 866 200
E: dave@hemispheremg.com
www.hemispheremg.com
Cameron Read (AFL & AFLW)
Cameron Read
Inside 50 Player Management
M: 0430 015 815
E: cam.read@inside50pm.com.au
www.inside50pm.com.au/
Mclaren Spiteri (AFL)
Mclaren Spiteri
Inside 50 Player Management
M: 0424 453 833
E: mclaren.spiteri@inside50pm.com.au
www.inside50pm.com.au/
Ryan Walker (AFL & AFLW)
Ryan Walker
Inside50 Player Management
M: 0439 158 574
E: ryan@inside50pm.com.au
www.inside50pm.com.au/
Peter Lenton (AFL & AFLW)
Peter Lenton
Kapital Sports Group
P: 03 9854 6330
E: peter@kapitalsports.com.au
www.kapitalsports.com.au
John Meesen (AFL)
John Meesen
Kapital Sports Group
P: 03 9854 6330
E: john@kapitalsports.com.au
www.kapitalsports.com.au
Marty Pask (AFL)
Marty Pask
Kapital Sports Group
P: 03 9854 6330
E: john@kapitalsports.com.au
www.kapitalsports.com.au
Mark Kleiman (AFL & AFLW)
Donald McDonald (AFL)
Donald McDonald
McDonald Management & Events
M: 0413 946 946
E: donald@mcdonaldmgmt.com.au
www.mcdonald-mgmt.com/
Anthony McConville (AFL)
Anthony McConville
Macs Sports Promotions Pty Ltd
M: 0413641694
E: anthony@macs-sports.com.au
www.macs-sports.com.au
Tom McConville (AFL)
Tom McConville
Macs Sports Promotions Pty Ltd
P: 03 9372 9155
E: tom@macs-sports.com.au
www.macs-sports.com.au
Brett Deledio (AFL)
Alex Saundry (AFLW)
Alex Saundry
More than Management
M: 0431 738 284
E: alex@morethanmgmt.com.au
www.morethanmgmt.com.au/
Harrison Taylor (AFL & AFLW)
Harrison Taylor
NC Management
M: 0439 657 849
E: harrison@ncmanagement.com.au
www.ncmanagement.com.au/
Raymond Purcell (AFL & AFLW)
Raymond Purcell
OMP Sports Management
P: 03 9599 8800
E: ray@kpalaw.com.au
www.ompsports.com.au/
Bruce Kaider (AFL & AFLW)
Jiaming Pi (AFL & AFLW)
Jiaming Pi
PB Management Group
M: 0401 658 134
E: j.pi@pbmanagement.com.au
www.pbmanagement.com.au/
Brett Munro (AFL & AFLW)
Brett Munro
PB Management Group
M: 0427 079 417
E: b.munro@pbmanagement.com.au
www.pbmanagement.com.au/
Scott Lucas (AFL)
Scott Lucas
Phoenix Management Group
P: 03 9615 5155
E: scott@phoenixmanagementgroup.com.au
www.phoenixmanagementgroup.com.au
Winston Rous (AFL)
Winston Rous
Phoenix Management Group
P: 03 9615 5155
E: winston@phoenixmanagementgroup.com.au
www.phoenixmanagementgroup.com.au
Peter Jess (AFL & AFLW)
Peter Jess
PJA Accountants
P: 03 9375 4225
E: pjess@pjaca.com.au
www.pjaaccountants.com.au/
Josh Eaton (AFL & AFLW)
Josh Eaton
Sports Minded
M: 0424 520 752
E: josh@sportsminded.com.au
www.sportsminded.com.au
Jodie Bliss (AFL & AFLW)
Jodie Gooden
Talent Sports Management
M: 0410 577 831
E: info@talentsportsmanagement.com.au
Jason Tullberg (AFL & AFLW)
Jason Tullberg
Athletica Sports Management
M: 0419 105 552
E: jason@athletica.management
www.athletica.management
Ralph Carr (AFL)
Ralph Carr
RCM Sport
P: 03 9428 4862
E: rc@ralphcarr.com
www.facebook.com/RCMsports/
Ryan Vague (AFL)
Ryan Vague
RV Sports Management
M: 0421 972 622
Haydn Murdoch (AFL & AFLW)
Haydn Murdoch
This Generation Pty Ltd
M: 0414 481 733
E: haydn.murdoch@ghgp.com.au
Matt Bain (AFL)
Matt Bain
TLA Australia
M: 0421 951 066
E: mbain@tlaworldwide.com
www.tlaworldwide.com/
Shane Casley (AFL)
Shane Casley
TLA Australia
M: 0418 544 768
E: shane@amacat.com.au
www.tlaworldwide.com/
Dylan Hodge (AFL)
Dylan Hodge
TLA Australia
M: 0400 213 634
E: dhodge@tlaworldwide.com
www.tlaworldwide.com/
Tom Petroro (AFL)
Tom Petroro
TLA Australia
M: 0408 995 197
E: tpetroro@tlaworldwide.com
www.tlaworldwide.com/
Adam Ramanauskus (AFL & AFLW)
Adam Ramanauskas
TLA Australia
M: 0417 363 880
E: aramanauskas@tlaworldwide.com
www.tlaworldwide.com/
Max Hayes (AFL)
Max Hayes
TLA Australia
M: 0415 046 209
E: mhayes@tlaworldwide.com
www.tlaworldwide.com/
Lewis Roberts-Thomson (AFL)
Lewis Roberts-Thomson
Vivid Sports Management
M: 0419 154 566
E: lrt@vividsport.com.au
www.vividsport.com.au/
Tim Hazell (AFL & AFLW)
Tim Hazell
Vivid Sports Management
M: 0419 154 566
E: timhazell@vividsport.com.au
www.vividsport.com.au/
Peter Munt (AFL)
Peter Munt
Vivid Sports Management
M: 0433 400 230
E: petermunt@vividsport.com.au
www.vividsport.com.au/
Leigh Howard (AFL & AFLW)
Leigh Howard
Wayfarer Sports
M: 0422 133 796
E: leigh.howard@vicbar.com.au
Tom Silvagni (AFL)
Tom Silvagni
Kapital Sports Group
P: 03 9854 6330
E: tom@kapitalsports.com.au
www.kapitalsports.com.au
Ashley Blair (AFL & AFLW)
Ashley Blair
Pacific Sports Management
M: 0418 344 607
E: ashley@psmafl.com
www.pacificsportsmanagement.com/
Western Australia
Benjamin Meakins (AFL & AFLW)
Benjamin Meakins
BRM Management
M: 0409 765 846
E: ben@brmmanagement.com.au
Andrew McDougall (AFL & AFLW)
Andrew McDougall
Corporate Sports Australia
M: 0432 134 134
E: andrew.mcdougall@csports.com.au
www.csports.com.au
Charlie Morfesse (AFL & AFLW)
Charlie Morfesse
Corporate Sports Australia
M: 0421 443 669
E: c.morfesse@csports.com.au
www.csports.com.au
Desmond Daye (AFL & AFLW)
Desmond Daye
DRD Global Management
M: 0413 330 787
E: desmond.daye@drdglobalmanagement.com
www.drdglobalmanagement.com
Jaimi Rumbold-Raynsford (AFLW)
Jaimi Rumbold-Raynsford
Stella Athlete Management
M: 0427 207 466
E: jaimi@stellaathletes.com
www.stellaathletes.com/
Anthony Van Der Wielen (AFL)
Anthony Van Der Wielen
Empire Sports Management
P: 08 9335 7555
E: anthony@empiresport.com.au
www.empiresport.com.au/
Phillip Power (AFL & AFLW)
Phillip Power
Empire Sports Management
M: 0411 220 254
E: phil@ffca.com.au
www.empiresport.com.au/
Thomas Seccull (AFL)
Thomas Seccull
Hemisphere Management Group
M: 0408 866 200
E: tom@hemispheremg.com
www.hemispheremg.com/
Paul Peos (AFL & AFLW)
Paul Peos
Inside 50 Player Management
M: 0412 613 804
E: paul.peos@inside50pm.com.au
www.inside50pm.com.au/
Kelly Loakes (AFL & AFLW)
Kelly Loakes
Inside 50 Player Management
M: 0412 254 488
E: kelly.loakes@inside50pm.com.au
www.inside50pm.com.au/
Jarrod Ryan (AFL)
Jarrod Ryan
Ryan & Co Sports
M: 0421 595 815
E: jarrod@ryancosports.com.au
www.ryancosports.com.au
Harry Taylor (AFL & AFLW)
Harry Taylor
Space Collective Ltd
M: 0407 001 327
E: harry@spaceco.au
www.spaceco.au/
Lauren Gandini (AFLW)
Lauren Gandini
Stella Athlete Management
M: 0472 777 588
E: lauren@stellaathletes.com
www.stellaathletes.com/
Jason Dover (AFL)
Jason Dover
TLA Australia
P: 08 9443 8611
E: jdover@tlaworldwide.com
www.tlaworldwide.com/
Luke Morabito (AFL & AFLW)
Luke Morabito
TLA Australia
P: 08 9380 6978
E: lmorabito@tlaworldwide.com
www.tlaworldwide.com/
South Australia
Peter Rohde (AFL)
Peter Rohde
EFM Corporate Pty Ltd
M: 0414 808 999
E: peter@efm.net.au
Greg Size (AFL & AFLW)
Greg Size
Deliver Sports Management
M: 0419 185 767
E: greg@deliversports.com.au
www.deliversports.com.au
Andrew Dnistriansky (AFL)
Andrew Dnistriansky
Sports Minded
P: 08 8410 5780
E: andrew@bdklawyers.com.au
www.sportsminded.com.au
Stephen Kellis (AFL)
Stephen Kellis
Sports Minded
P: 08 8410 5781
E: stephen@bdklawyers.com.au
www.sportsminded.com.au
Darian Lobb (AFL & AFLW)
Darian Lobb
MVP Management
M: 0417 838 147
E: dlobb@mvpmanagement.com.au
www.mvpmanagement.com.au
Ned Costello (AFL)
Ned Costello
Sports Minded
M: 0431123139
E: ned@sportsminded.com.au
www.sportsminded.com.au
Michael Doughty (AFL)
Michael Doughty
TLA Australia
P: 08 8356 1150
E: mdoughty@tlaworldwide.com
www.tlaworldwide.com/
Tim Lawrence (AFL & AFLW)
Tim Lawrence
TLA Australia
M: 0422 288 123
E: tlawrence@tlaworldwide.com
www.tlaworldwide.com/
Dimitris Parhas (AFL)
Dimitris Parhas
W Sports & Media
P: 08 8113 7750
E: dparhas@wrplegal.com.au
www.wsportsandmedia.com.au
Garry Winter (AFL)
Garry Winter
W Sports & Media
P: 08 8113 7750
E: gwinter@wrplegal.com.au
www.wsportsandmedia.com.au
Richard Kelly (AFL & AFLW)
Richard Kelly
Helix Player Management
M: 0409 909 150
E: richard@helixgm.com.au
www.helixgm.com.au/
Ben Williams (AFL)
Ben Williams
Players Ink
M: 0421 355 000
E: ben.williams@playersink.net
http://www.playersink.com.au/
Queensland
Nigel Baldwin (AFL & AFLW)
Nigel Baldwin
Centimeter Perfect
M: 0433 149 527
E: npb@cp.football
www.centimeterperfect.com.au/
Jamieson Doyle-Taylor (AFL & AFLW)
Jamieson Doyle-Taylor
G2G Sports
M: 0434 585 640
E: jdoyletaylor@g2gsports.com.au
www.g2gsports.com.au
Tim Batty (AFL)
Tim Batty
Vivid Sports Management
M: 0408 772 558
E: timbatty@vividsport.com.au
www.vividsport.com.au/
Natalie Drake (AFL & AFLW)
Natalie Drake
Vivid Sports Management
M: 0409 500 315
E: nat@vividsport.com.au
www.vividsport.com.au/
Bella Freeman (AFL & AFLW)
Bella Freeman
Eximm Sport
M: 0427 022 188
E: sport@eximm.com
www.eximmsport.com
Carlie Green-Medina (AFLW)
Carlie Green-Medina
Agency X
M: 0419 719 792
E: carlie@agencyx.com.au
www.agencyx.com.au/
Grace Bradley (AFLW)
Grace Bradley
GB Athlete Management
M: 0423 786 771
E: grace@gbathletemanagement.com.au
Matthew Ashenden (AFL & AFLW)
Matthew Ashenden
MPA Sports Management
M: 0405 827 575
E: mpasportsmanagement1@gmail.com
New South Wales
Kif Chowdhury (AFL & AFLW)
Paul Carvosso (AFLW)
Stefan Livingston (AFL & AFLW)
Stefan Livingston
REPT
M: 0438 465 266
E: stefan@rept.com.au
www.rept.com.au
Trevor Clisby (AFL & AFLW)
Trevor Clisby
Strategyone Sports Management
M: 0413 279 754
E: trevor@strategyonesports.com.au
www.strategyonesports.com.au
Alec Morgan (AFL & AFLW)
Alec Morgan
Strategyone Sports Management
M: 0497 282 679
E: alec@strategyonesports.com.au
www.strategyonesports.com.au
Kristian Purdie (AFL & AFLW)
Adam Finch (AFL)
Adam Finch
Buddy Promotions
M: 0466 213 070
E: management@buddyfranklin.com
Jesinta Franklin (AFL)
Jesinta Franklin
Buddy Promotions
E: management@buddyfranklin.com
Tom Matson (AFL & AFLW)
Tom Matson
Dime Sports Group
M: 0422 210 415
E: tm@dimesportsgroup.com
www.dimesportsgroup.com
Katherine Brown (AFLW)
Katherine Brown
sis. agency
M: 0449 579 162
E: hello@sis-agency.au
Shelby Koh (AFLW)
Shelby Koh
sis. agency
M: 0450 447 117
E: hello@sis-agency.au
IRELAND
Mike Currane (AFL & AFLW)
Mike Currane
Mike Currane Management
M: 0423786771
E: michaelcurrane@gmail.com
How to become an Accredited Agent with the AFLPA
Application process
Below are the steps required to become an Accredited Agent with the AFLPA:
Step 1 – Apply to attend the AFLPA Player Agent Course.
The AFLPA Professional Certificate (Player Agent) Course will be run on 19, 20 and 21 June 2023. The course will be delivered online across three days of education sessions, delivered by various AFLPA and industry personnel.
Step 2 – Complete an Accredited Agent Application form
Applicants who are seeking accreditation must apply to sit the Agent Accreditation Entrance Exam, which will be held in June 2023 in the week following the Course. Please download, complete and email the Accredited Agent Application form to agents@aflplayers.com.au. Please ensure you complete all sections and take the time to check your form before sending it to us. The form can be found below:
APPLICATIONS FOR THE 2023 NEW AGENTS COURSE HAVE NOW CLOSED. Please email agents@aflplayers.com.au to be added to the Expressions of Interest List for next year.
In support of the application, applicants must also submit the following to complete their application:
– Proof of Professional Indemnity Insurance
Applicants must arrange appropriate professional indemnity insurance to support their application. The minimum level of cover should be $2 million. Most insurers provide professional indemnity insurance so applicants should investigate the appropriate cover directly prior to submitting their application. For the avoidance of doubt, applicants must provide proof that they will have appropriate professional indemnity insurance in place should they satisfy all the other requirements for accreditation.
– National Police Record Check
Applicants must supply a copy of a current National Police Record Check certificate (no older than 3 months).
Applications without this documentation will not be accepted. More information can be found via the following links:
Victoria – Click here
Western Australia – Click here
South Australia – Click here
New South Wales – Click here
Queensland – Click here
Tasmania – Click here
Northern Territory – Click here
ACT – Click here
Applicants must supply a copy of a current Working With Children / Working With Vulnerable People check (ie a copy or photo of a card or certificate).
Victoria – Click here
Western Australia – Click here
South Australia – Click here
New South Wales – Click here
Queensland – Click here
Tasmania – Click here
Northern Territory – Click here
ACT – Click here
– Curriculum Vitae (CV)
Applicants must provide a copy of their current CV in support of their application. Applications without this documentation will not be accepted.
Agents Accreditation Exam
To be eligible to sit the Agent Accreditation exam, applicants must satisfy the following criteria as per the AFLPA Regulations Governing Accredited Agents:
- Be a natural person;
- Be eighteen (18) years or older;
- Be a fit and proper person (as defined by the Regulations); and
- Have education qualifications, negotiation skills and experience with contracts at a suitable level
- Not be an officer, volunteer, employee or hold any other role at a second tier league or club, or in any elite talent pathway program without the prior written consent of the Agent Accreditation Board.
The exam is a four hour, open book exam that includes a mixture of multiple choice and open answer questions. Questions will test the applicant’s knowledge of a range of collective instruments which apply to AFL Players, including but not limited to:
- AFL/AFLPA Collective Bargaining Agreement
- AFL Rules
- AFLPA Regulations Governing Accredited Agents
- AFL Player Code of Conduct
- AFL Anti-Doping Code
- AFL Illicit Drugs Policy
- Standard Player Agent Agreement
- AFLPA Programs and Services
If an applicant is unsuccessful in achieving 75% or more during the exam, they will have to reapply for accreditation in future years.
Costs
* $1650 is payable prior to the course for all participants; then participants who successfully pass the Accreditation Exam will be invoiced the New Agent Accreditation Fee ($1650 includes GST) post the course and exam, totalling $3300 including one year of registration.
Upon completion of the course, participants will receive a Certificate of Completion issued by the AFLPA, for professional development purposes. Please note the 2023 course is being run solely by the AFLPA and is not connected to other AFL SportsReady or La Trobe University professional qualifications.
For more information please email agents@aflplayers.com.au