AFL Players Care is the players’ official charity initiative and was established in 2014 when the male playing group voted to increase their match fee charity contributions from $25 to $50 per player, per game.
While $25 per game per player is still donated to the AFL Players’ official charity partner, Ladder, to help tackle youth homelessness, an additional $25 per game per player is now contributed to the AFL Players Care fund.
$180,000 of this fund is then equally distributed among all 18 male AFL clubs each season giving each team the opportunity to support one or two charities of they are passionate about.
In 2017, the inaugural AFLW playing group elected to become a part of the AFL Players Care program, donating $25 of their football salaries to the cause.
Amounting to a total of $6,050, this donation is then given to a national charity the players choose as a collective.
The AFL Players Care program is also comprises of all social leadership activity conducted by players through campaigns such as:
- IDAHOT (International Day Against Homophobia Transphobia and Biphobia)
- Racism. It Stops With Me (in partnership with the Human Rights Commission)
- Movember – raising funds and awareness for men’s health
Ladder – making young people’s lives better with the support of the AFL Players
Ladder is the official charity of AFL players. The independent charity was established in 2007 by a group of AFL players who wanted to harness the power of the players and industry to change the lives of young people in need.
Since establishment, Ladder has empowered thousands of young people to create a better future and achieve their goals. Ladder delivers programs to young people aged 16 – 25, helping them achieve their goals and improve across four key life domains: education employment and training, health and wellbeing, independent living skills and community connection.
More than a decade on, AFL players are still at the heart of Ladder and support their charity in a range of ways. Players donate $25 of every match payment to Ladder to support the delivery of program and services. In addition to the financial contribution, players continue to directly support Ladder programs through assisting trained Ladder staff with program delivery and as 1:1 mentors for young people in Ladder programs.
In the last year Ladder has supported young people across Victoria, New South Wales, Queensland, Tasmania and the ACT. Some key program outcomes achieved across these programs include:
- 94% of young people feeling more positive about their future.
- 92% of young people feeling more motivated to achieve their education, employment and training goals.
- 89% of young people feeling more connected to their community.
- 89% of young people valuing themselves more.