AFL Players Care is the players’ official charity initiative and was established in 2014 when the male playing group voted to increase their match fee charity contributions from $25 to $50 per player, per game.
While $25 per game per player is still donated to the AFL Players’ official charity partner, Ladder, to help tackle youth homelessness, an additional $25 per game per player is now contributed to the AFL Players Care fund.
$180,000 of this fund is then equally distributed among all 18 male AFL clubs each season giving each team the opportunity to support one or two charities of they are passionate about.
In 2017, the inaugural AFLW playing group elected to become a part of the AFL Players Care program, donating $25 of their football salaries to the cause.
Amounting to a total of $5425, this donation is then given to a national charity the players choose as a collective.
The AFL Players Care program is also comprises of all social leadership activity conducted by players through campaigns such as:
- IDAHOT (International Day Against Homophobia Transphobia and Biphobia)
- Racism. It Stops With Me (in partnership with the Human Rights Commission)
- Movember – raising funds and awareness for men’s health
LADDER – tackling youth homelessness with the support of the AFL Players
For the past 10 years Ladder has supported hundreds of young people experiencing or at-risk of homelessness to get their lives back on track and create better futures for themselves. Futures full of possibility and optimism.
As the official charity of the AFL Player’s Association, players contribute a portion of their match fee to Ladder from each senior game they play. In total, more than $1.4 million has been contributed by players since 2008. Past and present players also support Ladder as youth mentors, advocates, staff and volunteers.
With the support of the AFL industry, Ladder has developed an innovative and comprehensive approach to supporting young people who need someone in their corner. Ladder provides a holistic service that includes individual and group development programs across four key areas: health and wellbeing; education, training and employment; personal development; and mentoring.
To find out more, visit www.ladder.org.au