Our Partners

WHY PARTNER WITH AFLPA

For more than 40 years, the AFL Players’ Association has been amplifying the voices of AFL players to build a better game.  The game Australian’s love.  With our players, we lead authentic conversations about wellbeing, growth, and the reality of life as an elite sportsperson.

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Our Partners

The AFL Players’ Association works with corporate, social leadership and community partners to deliver benefits across its premium events and digital platforms, as well as activate bespoke campaigns.

The AFLPA has the ability to connect brands with more than 800 AFL, 550 AFLW and 4,900 alumni players across all 18 clubs. The AFLPA can offer access to a digital audience of more than 11 million people.

We thrive on working with brands that share our values and seek to connect them with players that are aligned based on passion, interests or experience.

A key focus of our partnerships is to highlight the individual personalities of AFL and AFLW players, giving fans an opportunity to see them as people first and athletes second.

As a not-for-profit organisation, our partnerships play an important role in funding education programs and support services for our members.

Everlab

Everlab is a preventive health and longevity clinic using advanced diagnostics and AI to detect risks early and optimise long-term health. Everlab support AFLPA alumni members to keep past players connected and championed beyond football. 

Zurich

Zurich Insurance is one of the driving forces of the Tackle Your Feelings program, which delivers mental health training for local footy clubs and coaches. Tackle Your Feelings program is supported by both AFL and AFLW ambassadors.

Kieser

Kieser combines physiotherapy and strength training to help people recover from injury, prevent surgery, and improve long-term health. The AFLPA has a strong relationship with Kieser in supporting past players with injury management, rehab, and surgery prevention.

Chartered Accountants ANZ

Chartered Accountants are qualified professionals specialising in accounting, auditing, taxation, and financial management. Chartered Accountants are proud presenting partners for the AFLPA’s Best Captain Awards in both the AFL and AFLW competitions.

P3 Recovery

P3 Recovery provides specialised physiotherapy and recovery services to support athletes in performance, injury management, and overall wellbeing. P3 Recovery is the proud partner of the AFLPA’s Best First Year Player Award in both the AFL and AFLW competitions.

KPMG

KPMG is a professional services firm with strong expertise in audit and assurance, tax and advisory. KPMG has been a proud partner of the AFLPA AFLW MVP Awards’ Best First Year Player.

Intrepid Travel

Intrepid Travel is a global adventure travel company that offers small-group tours focused on sustainable, experience-rich journeys. Through their partnership with the AFLPA, Intrepid Travel is the proud partner of the AFL and AFLW 22Under22 campaigns.

The Diamond Guys

Diamond experts, so that neither the players nor fans have to be. The Diamond Guys are the presenting partner of the Best Captain Awards in both the AFL and AFLW competitions.

Telstra

Telstra is Australia’s leading telecommunications provider. Through a partnership with Telstra and the AFL, the male players are part of one of the world’s biggest coordinated influencer programs, helping to grow the game and Telstra’s support of it over a 20-year partnership.