The AFL Players’ Association works with a number of corporate, social leadership and community partners to deliver benefits across its premium events and digital platforms, as well as activate bespoke campaigns.
The AFLPA has the ability to connect brands with more than 800 AFL, 400 AFLW and 4,000 alumni players across all 18 clubs. The AFLPA can offer access to a digital audience of more than 11 million people.
We thrive on working with brands that share our values and seek to connect them with players that are aligned based on passion, interests or experience.
A key focus of our partnerships is to highlight the individual personalities of AFL players, which gives fans an opportunity to view them in another light.
As a not-for-profit organisation, our partnerships play an important role in funding education programs and support services for our members.