Our Partners

The AFL Players’ Association works with corporate, social leadership and community partners to deliver benefits across its premium events and digital platforms, as well as activate bespoke campaigns.

The AFLPA has the ability to connect brands with more than 800 AFL, 550 AFLW and 4,900 alumni players across all 18 clubs. The AFLPA can offer access to a digital audience of more than 11 million people.

We thrive on working with brands that share our values and seek to connect them with players that are aligned based on passion, interests or experience.

A key focus of our partnerships is to highlight the individual personalities of AFL and AFLW players, giving fans an opportunity to see them as people first and athletes second.

As a not-for-profit organisation, our partnerships play an important role in funding education programs and support services for our members.

Torrens University

Torrens University is an official education partner of the AFL Players’ Association. As part of Torrens’ partnership with the AFLPA, the University offers scholarships to all AFL and AFLW players as well as our alumni members. More than 100 AFL and AFLW players are currently enrolled in a scholarship with Torrens University.


KPMG is a professional services firm with strong expertise in audit and assurance, tax and advisory. KPMG has been a proud partner of the AFLPA AFLW MVP Awards’ Best First Year Player.

Local Expert

The AFLPA has teamed up with Local Expert to provide a pathway to new careers, post or during a players’ career. Local Expert, an Aspire42 brand, supports trade and service providers with a platform to generate business and take care of all the admin that comes with it. Through the partnership, players have an easy way to identify, upskill and be successful in a new trade or service career. Local Expert is also the naming rights partner of the AFLPA MVP Awards.


Snaffle, an Aspire42 brand, is bringing a fresh approach to traditional consumer leasing. Through their partnership with the AFLPA, Snaffle are the proud partner of the men’s MVP Awards, AFL 22Under22 and AFL MVP of the Month.

The Diamond Guys

Diamond experts, so that neither the players nor fans have to be. The Diamond Guys are the presenting partner of the Best Captain Awards in both the AFL and AFLW competitions.


Zurich Insurance is one of the driving forces of the Tackle Your Feelings program, which delivers mental health training for local footy clubs and coaches. Tackle Your Feelings program is supported by both AFL and AFLW ambassadors.

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TIXSTAR is the destination for premium experiences, working closely with the AFLPA to connect the AFL and AFLW community to some of our biggest annual events – including the AFL Players’ Grand Final Breakfast.

MSC Signs

Manufacturers of premium signage, MSC Signs has worked with the AFLPA to bring to life its corporate and event branding and signage, as well as that of many of its other partnerships.


Working with AFL Players to promote its annual Walk to School Program, VicHelath aims to create a Victoria where everyone can enjoy better health and wellbeing.  A star-studded line up of AFL and AFLW players endorse the fun of walking, scooting and riding to school during official Walk to School month to increase their daily exercise.

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