Why partner with AFLPA

For more than 40 years, the AFL Players’ Association has been amplifying the voices of AFL players to build a better game.  The game Australian’s love.  With our players, we lead authentic conversations about wellbeing, growth, and the reality of life as an elite sportsperson.

With access to AFL and AFLW players from each of the League’s 18 clubs, and an alumni membership of more than 4,000 former players we’re able to find an authentic ambassador fit for your brand. 

The popularity of our players is enormous, and you can expand the visibility of your brand with access to the AFLPA’s official channels for fans, players and the industry or by leveraging one of our key annual events.  We’ve got a collective audience of more than 11 million to share!

We’ve plenty of runs on the board with successful corporate partnerships with leading brands such as Hot Wheels, Telstra, Drummond Golf, Lululemon and Mountain Goat.  And we’re leaders in community partnerships with outstanding results from working with Our Watch, VicHealth and Cancer Council.

We listen to your needs and goals to create a bespoke partnership that offers the best value and outcomes for your brand.

For more information on partnership opportunities, please contact Michael Jamison on 0400 077 602 or mjamison@aflplayers.com.au.