Fans Partnerships

AFL Players join forces with Kieser

The AFL Players’ Association has joined forces with physiotherapy organisation Kieser to deliver a number of exciting projects in 2018.

The partnership will result in Kieser conducting a research project, sponsoring Friday’s AFLPA Alumni Golf Day and the creation of a content series, which kicked off before Christmas with a mini-documentary featuring Richmond youngster Jayden Short.

Kieser offer contemporary physiotherapy using machine-based strength assessments and Swiss-engineered, state-of-the-art equipment to accurately assess isolated muscles and conduct targeted strength training.

The organisation will conduct a research project with Alumni members with the aim of providing physical health screening to collect and analyse data to identify trends among the health of past players.

AFL Players’ Association CEO Paul Marsh said the new partnership with Keiser will be of great benefit to all past player members of the AFLPA.

“The AFLPA is thrilled to be partnering with Keiser to offer all past players free medical screening sessions and discounted ongoing strength and conditioning management,” Marsh said.

“Not only will this service be of benefit to our past player members, but it will also help the AFLPA team gather information on the type of long-term injuries that past players are dealing are with so we’re able to look at ways to further assist our members in this area.”

Kieser will also sponsor the Alumni Gold Day, where past player members get together to network and continue relationships with their former teammates and opponents while hitting the golf course.

An upcoming digital content series will be brought to you by Kieser with a specific focus on player injury management and rehabilitation.

Kieser’s Executive Chairman, Tony Smith reinforced Marsh’s comments.

“Kieser is delighted to partner with the AFLPA and believe the screening of the well-being of past players will provide meaningful insights into the physical challenges faced by former players,” Smith said.

“AFL is an extremely demanding sport and at the elite level there is very little information as to how players cope physically after retiring.”