Fans Players

AFL Players team up with HoMie

For a humble store in a not-so-humble area of Melbourne, HoMie stands out for all the right reasons.

HoMie is a streetwear brand where 100 per cent of its proceeds support people experiencing homelessness. Its mission is to provide pathways out of homelessness by providing brand-new clothing, training and job opportunities to people experiencing homelessness.

Co-founders Nick Pearce and Marcus Crook started the not-for-profit clothing brand after discussions with homeless people and have now collaborated with the AFL Players’ Association to produce a shirt players will wear for the AFL Players Care program.

AFLPA delegate and Melbourne midfielder Dom Tyson went to school with Pearce and had input in the design of the shirts. In the video above, Tyson, Pearce and Crook talk about HoMie and their mission to eradicate homelessness in Melbourne.


The AFL Players Care program came about when AFL players proactively voted to increase their match payment charity contributions from $25 to $50 per game, with a preference of donating money to charities or causes that they feel passionate about.

Now an incredible $435,600 is being donated to the AFL Players Care fund each season.

From this amount, each playing group is provided with $10,000 to donate to one charity of their choice or $5000 to two, meaning $180,000 of your money is now being distributed to charities selected by players right throughout Australia.

Adding to that, $217,800 continues to be donated to Ladder – the AFL Players’ official charity partner.